Key Responsibilities:
Campaign Management:
Plan, execute, and optimize digital advertising campaigns on platforms like DV360 and DSPs.
Monitor campaign performance, make data-driven adjustments, and ensure they meet client objectives and KPIs.
Implement best practices in campaign setup, targeting, and budget allocation.
Data Analysis:
Analyze campaign data and provide insights to improve performance.
Generate and deliver regular reports to clients showcasing the results and recommendations for optimization.
Ad Creative and Landing Page Optimization:
Collaborate with creative teams to develop effective ad creatives.
Suggest and implement landing page optimizations for increased conversion rates.
Bid Strategy and Budget Management:
Manage bid strategies to achieve maximum ROI for clients.
Monitor and control campaign budgets effectively.
Audience Targeting:
Utilize audience segmentation and targeting techniques to reach the right audience with relevant messaging.
Stay Updated:
Stay current with industry trends, emerging technologies, and best practices in digital advertising.
Qualifications:
- Proven experience in managing digital advertising campaigns using DV360 and DSPs like Adform.
- Expertise in performance marketing, including a strong understanding of key metrics and KPIs.
- Proficiency in data analysis and reporting tools.
- Strong analytical and problem-solving skills.
- Excellent communication and teamwork abilities.
- Google Ads and other relevant certifications are a plus.
