AirPoint EG is currently in need of candidates for the below position:
''Marketer & Content Creator''
Responsibilities :
- Research industry-related topics
- Prepare well-structured drafts using digital publishing platforms
- Create and distribute marketing copy to advertise our company and products
- Interview industry professionals and incorporate their views in blog posts
- Edit and proofread written pieces before publication
- Conduct keyword research and use SEO guidelines to optimize content
- Promote content on social networks and monitor engagement (e.g. comments and shares)
- Identify customers’ needs and recommend new topics
- Coordinate with marketing and design teams to illustrate articles
- Measure web traffic to content (e.g. conversion and bounce rates)
- Update our websites as needed
- Use online and social media marketing to maintain and expand Nutiva customer base, grow Nutiva’s following and social media presence, and drive sales using traditional and nontraditional strategies, including in social media
- Oversee all company website and social media content including newsletters, blogs, articles, and social media posts
- Learn about, and use, the right platforms to build and maintain a customer base and generate leads
- Create and manage product launch strategies
- Promote Nutiva brand, including social media ads and sponsored posts
- Establish and manage customer accounts that maximize product usage and retention
- Establish messaging and branding standards
- Maintain Nutiva’s presence in customer websites, to increase brand awareness and recognition
- Promote Nutiva products’ benefits in customer communications
- Develop and create content including emails, guest posting, and social media campaigns
Job Requirements:
Bachelor’s degree in marketing, business, or related field
2+ years’ proven experience as a marketing specialist / content creator
Proven ability to create and execute marketing strategies, budgets, and timelines
Ability to develop and manage digital marketing tactics
Strong knowledge of social media, search engine optimisation,
Portfolio of published articles
Hands-on experience with Content Management Systems (e.g. WordPress)
Excellent writing and editing skills in English
An ability to fact-check long-form content pieces
Time-management skills
Familiarity with SEO
if u're interesting please send your CV to : hr@airpoint-eg.com
